All In: You, Your Business, Your Life
To be a successful entrepreneur, you don’t just need to know how to run a business. You need to know how to run your life when the boundary between work and personal time has essentially been erased. But while there are countless books on setting up a company, there hasn’t ever been a primer on navigating the unique emotional and personal demands of entrepreneurship. That’s what All In is all about: how to thrive in the entrepreneurial lifestyle—and how to avoid its pitfalls.
In All In, Arlene Dickinson tells the truth about the dangers of believing your own hype, listening to aysayers—and ignoring naysayers, too. Dickinson explains why the need for control is a double-edged sword that can get a business off the ground, then cause it to stall. She also discusses what the need for control does to a marriage—and how success can test family relationships even more than failure.
All In will open a new level of dialogue in the entrepreneurial community, bringing often-unspoken truths into the light and showing readers all the ways they’ll be tested in their new endeavour. Packed with Dickinson’s own hard-won lessons, and those of other successful entrepreneurs, All In is for every small business owner who’s ever felt like they’re the only one and every coffee-break dreamer wondering if they can hack it. At its best, the entrepreneurial lifestyle is all about independence—not just financial independence, but the psychological independence that comes from charting your own course—and All In will help readers achieve that freedom.
or losing my house, I have an entirely new set of worries that are every bit as scary: Will YouInc, an online platform company I’ve recently launched, hit its financial targets? Will the companies I’m involved in continue to grow? How can I ensure Venture Communications maintains its growth trajectory? Have I thought through the details of a new deal carefully enough? Should I invest in a potentially lucrative new venture, even though it’s in an industry I know little about? I understand that
we’re willing to take risks others wouldn’t take in order to build a better future for our families and the people who work for us. Our inherent understanding of the connection between risk and reward—and our unique ability to comprehend and mitigate that risk—makes us entrepreneurs. And when our calculated risks pay off, the rewards extend far beyond simply making us richer. We create jobs, support families, contribute to social systems through taxes, and create a culture of creativity and
telecommunications giants. After he stepped down in January 2013, he went on to do something that was just as challenging—launch Globalive Capital, a venture fund that invests in domestic technology, media, and telecom companies. In both cases he dealt with plenty of naysayers who told him that his dreams simply weren’t possible. But he’s used to facing resistance because he has been questioning conventional wisdom and trying to do things his own way his whole life. At the age of six, he became
statistics about entrepreneurship and divorce, but I’m willing to bet that the divorce rate is much higher for entrepreneurs. Even if spousal neglect doesn’t take a marriage down, having increasingly separate lives and divergent goals may do the trick. If entrepreneurs aren’t careful, along with a business venture they may create a “toxic cocktail of resentment and anxiety,” warns Meg Cadoux Hirshberg, particularly if the family’s financial security is placed at risk. She writes a terrific column
normal difficulties and pressures are multiplied exponentially. The crux of the matter is this: many entrepreneurs, of both genders, behave as though they find their businesses sexier and more interesting than their significant others. Maybe that’s not how entrepreneurs actually feel in their hearts, but I’m talking about behaviour, and how that behaviour is perceived by the person on the receiving end. The significant other often feels, well, insignificant. Many say they feel almost as though