Ambition: Why It's Good to Want More and How to Get It
Be bold. Be brave. Embrace your ambition.
Ever have that nagging feeling that you are better than the sum of your current achievements? Do you have a secret desire to be achieving much more, to change the world or to reach the top of your game?
Then it is time to use your ambition to your advantage. It has been proven that ambitious people achieve greater levels of success, whether that be a higher level of education, a more prestigious job, a higher income or more satisfaction in life. Grounded in scientific research and with contributions from people at the height of their success in business, music, the arts and sport, Ambition will help you to harness your aspirations to achieve your lifetime goals. It will give you practical insights into how to use your talents and learn from others who have done it before, so that you can get to where you want to be.
If you want to get that promotion, achieve that big life-changing goal, start your own successful business, receive that distinctive acclaim, or make a positive difference to the world, then the good news is that you already have the fuel of ambition in you. This book will show you how to use it to drive your success.
• Reveals how you can do more than you think with what you've already got
• Helps discover your true motivation using a psychology model and shows you how to use that as the fuel for greater success
• Contains insights from successful people in all fields including John Torode, Myleene Klass, Will Greenwood, Katie Hopkins and Gavin Patterson
• Shows that the world is an exciting place and you can do anything if you use your ambition to help you
have to be a chore: “You don’t need to make it a horrible process – it can be extremely joyful when you get to the end of the year and think, I did that. I have got to where I have because I have planned it better and I am more resilient because of it. My life is made up of endless goals, ambitions, targets and intentions because I feel happier when I am working towards something and achieving something.” It clearly works – Lara sold her toiletries business Pacific Direct for £20 million in 2008
very different. I realized I needed to make some big changes if I was going to look back and be proud of my life.” Roz decided to take part in the Atlantic rowing race, a gruelling race from the Canary Islands to Antigua which is held once every two years. Because she was rowing solo, it would mean having to row for 12 hours a day to cover the 3000 mile journey, and only being able to snatch small amounts of sleep at a time. It was also a huge financial commitment: without any kind of track
thing interests you.) The fact is people are more likely to achieve their goals if they are measurable, simply because they are easier to see, and easier to aim for. And because you know for sure when you have got there. 3. Your ambition should be personal When he was a child, Edward Peppitt fell in love with lighthouses. He says: “My love of lighthouses came from holidays spent at my grandma’s house. I had the attic bedroom, and the lighthouse at Dungeness nearby flashed through my bedroom
safe and carry on with his life. I was so upset that anyone could target a disabled pensioner and be so cruel. We can’t take away what has happened but with a little donation we can make the future a prettier one and help towards the cost of his new home. Thank you all.” Katie initially hoped to raise £500, but as donations poured in from around the world, she ended up raising £330,000, enough to buy Alan a new house. People got in touch to offer practical help too, from building work to legal
if you know where you want to finish up, the journey becomes much easier. That was a real Damascus moment for me. Because until that point I had a sort of ill‐directed ambition that I wanted to do something, and to be someone, but I really had no idea about where I wanted it to take me.” Knowing the end goal has helped him to stay focused, he says: “When it was just the two of us, buying furniture in Ikea for our office, the goal felt like a long way away. There I was, pontificating away to Nick