Be the Best at What Matters Most: The Only Strategy You will Ever Need
Winners in business aren't the ones who do the most things; the winners are the ones who do the most important things
Be the Best at What Matters Most is about the one essential strategy for business leaders, entrepreneurs, owners, managers and those who want to be one. Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate "wow" factors of high quality performance, consistency and relentless improvement.
- Thought provoking questions, activities, and action steps are built into every section of the book
- Author Joe Calloway, an International Speakers Hall of Fame inductee, has been a popular business speaker for thirty years and worked with hundreds of companies to help them create and sustain success
Be the Best at What Matters Most will help you and your team focus on taking the actions that maximize results, growth, and profit.
in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com. Library of Congress Cataloging-in-Publication Data: Calloway, Joe. Be the best at what matters most : the only strategy you will ever need / Joe Calloway. pages cm Includes index. ISBN 978-1-118-56987-0 (cloth); ISBN 978-1-118-61124-1 (ebk); ISBN
your team should always do with every customer? What are the three things that everyone on your team should always do with everyone else on your team? 10 Winning and Losing Inside the Box There Aren't Any Shortcuts In a tough market, it's tempting to look for shortcuts. Reality check: There aren't any shortcuts. The one business strategy that creates and sustains success is to be the best at what matters the most. What an audacious idea—outperform your competition on those things that create
real value for your customer. Deliver on Your Promise Every Time One of the most popular concepts in business over the past 10 years has been the wow factor. It seems that everyone's focused on surprising the customer with something different. That's all well and good, but understand that the ultimate and most powerful wow factor is to deliver on your promise every time, with every customer, with amazing consistency. They've Taken Their Eyes Off the Ball For years, we've all talked about the
need to think outside the box. I take that to mean that we need to be open to new ideas, new ways of doing things, innovation, and creative thinking. I'm for it. Count me in. The trap that many have fallen into, however, is being so enamored of the idea of thinking outside the box that they've taken their eyes off the ball. They've started spending so much time outside the box that they're losing the battle where it's being fought, which is squarely inside the box. If You Win on the Basics, You
works for you, I encourage you to continue defining what matters most using that model. For others, however, a new approach can prove to be more productive. The traditional way that many companies determine where their focus should be is through, first, a vision statement. A vision statement can be described as a statement of purpose in terms of guiding values. Many business writers and consultants say that it's where you should state your higher purpose that will provide the motivation for