Cool Infographics: Effective Communication with Data Visualization and Design
Make information memorable with creative visual design techniques
Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data.
• Explains why infographics and data visualizations work
• Shares the tools and techniques for creating great infographics
• Covers online infographics used for marketing, including social media and search engine optimization (SEO)
• Shows how to market your skills with a visual, infographic resume
• Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers
With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.
networks…and if those followers like it, they will share it with their own networks…and if those followers like it they will share with their own networks…and so on. That’s one way a worthy design can “go viral.” The opportunity is that promoting your infographic through the existing company communication channels is essentially free. It just takes some effort by the employees, and companies can control how much time they ask employees to spend on promotional activities. This is also an
online examples that I control. If any of the websites move the infographics to a new link address, I will change the destination of this shortcut URL to redirect to the new address. xviii Introduction For each of the figures available online, there are four ways you can get to the original infographics: TT The complete original URLs for online infographics are listed at the end of each chapter. TT I have created a simple shortcut URL for each online infographic using the
the time period is adjustable with the slider on the right. The shades of green show stock prices that have increased, and shades of red show prices that have decreased. Figure 1-4: Heatmap visualization of stock price changes coolinfographics.com/Figure-1-4 Source: StockTouch iOS app, Visible Market, Inc. The Science of Infographics 5 Whether it’s a new definition or an additional definition of the term infographics, its use now implies much more than just a data visualization. Up
impactful, or it won’t be memorable to the audience. Just as seeing a presentation full of similar bar charts can put an audience to sleep, if an infographic designer uses the same chart style over and over again, the audience won’t remember the difference between multiple designs. Designers can spend a lot of time working on the design of one data visualization to find a new style or visualization method. This long amount of time focused on one chart design can contribute to why many people