Design by Nature: Using Universal Forms and Principles in Design (Voices That Matter)
In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature’s ingenuity and use it to create beautiful and compelling designed communications.
Written for designers and creative thinkers of all types, this book will guide you through a series of unexpected a-ha! moments that describe relationships among nature, art, science, technology, and design. Through explanation and example, you will learn about natural processes, consisting of everyday patterns and shapes that are often taken for granted, but that can be used effectively in visual messaging. Explore the principles all human beings intuitively use to understand the world and learn to incorporate nature’s patterns and shapes into your work for more meaningful design.
By recognizing and appreciating a broad range of relationships, you can create more aesthetic and effective design, building communications that encompass the universal experience of being part of nature, and that are relevant to a worldwide audience.
- Teaches how to understand and integrate the essential processes of nature’s patterns and shapes in design
- Includes key concepts, learning objectives, definitions, and exercises to help you put what you learn into practice
- Features a foreword by Debbie Millman and reviews and discussions of practice and process by some of the world’s leading designers, including Milton Glaser, Stefan Sagmeister, and Ellen Lupton
- Includes profiles of street artist Banksy, creative director and author Kenya Hara, and typographical designer Erik Spiekermann
in situations when you are not actively thinking about the problem. The tangible external manifestations will arise spontaneously if you take care to notice them. Particularly, pay attention to anything that comes up more than once, even if it doesn’t seem to be related. 5. If an image, number or another instance of a common tangible “thing” recurs in separate and unrelated events, delve into what that relationship might be. Experience your emotions as you explore (they give clues, too). Are you
they are all symmetrical. But the K looks a bit too much like an A. 4. go back and try a different approach. Try flipping the capital N to create the K. The third rough is the most pleasing solution (Figure 2.23). Now that you have an idea of how to create a name totem, you can try it on your own. When you encounter an asymmetrical letter, you may have to look both ahead and behind to find possible candidates for a symmetrical match. of course, many words will not cooperate with this approach to
Technically, a fourth point would create a tetrahedron, or pyramid, but the two-dimensional shorthand for depth is a square or four-sided shape that references the fourth point in a simple and quick-to-draw form (a). This is the world manifest, solid and real. (a) Squares will not roll out from under you. The square references stability and security in form and fact. At the emotional level, it can also reference boredom or stagnation, as well as rigidity—from an inability to change to
with people and with nature. It’s the heart of my stability and my inspiration. It’s an amazing thing to teach because I learn so much from my students. The support of my family and friends means everything to me. My clients continually educate me. I love every animal that has smoothed the bumps with their love and affection. It’s an incredible experience to connect with the amazing contributors to this book, and now finally with you, the reader. 5.19 Well, this shape is boring. I’ve never been
that consist of fine ridges that diffract light to create metalliclooking colors, as the series of micrographs show in Figure 6.5. The mutation of light displaying as iridescent color is prevalent in tropical areas where vividly colorful wings and shells are in abundance. Because the tropics are inundated with brightly colored flora and fauna, a variation of bright color evolved to help mating partners find one another. Hence, microscopic levers that reflect multiple angles of shimmering light