Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths
For centuries entrepreneurs have been placed in one box. In fact, the common mindset has been, "If it worked for one entrepreneur, it will work for every entrepreneur. After all, entrepreneurs are all the same."
But, are all entrepreneurs really the same? Sure, we can intuitively deduce that not everyone is a "Richard Branson" or a "Donald Trump", and not everyone innovates like the late Steve Jobs, but is there more to it than meets the eye?
Entrepreneurial DNA proves there are massive implications to how each individual is wired as an entrepreneur. It shatters the archaic notion that one-size-fits-all and allows each reader to discover their unique DNA. The book then delivers strategy across critical areas of business - customized to your DNA:
- Finding, vetting and leading people who compliment your strengths and weaknesses
- Where people with your DNA source their capital the easiest
- The dramatic difference between the marketing plans for each DNA (and how frustrating it can be when implementing the wrong one)
- Which business models will work for you - and which ones won't
Other topics customized to your DNA include insight on:
- Networking and alliances
- Vendor selection
- Leadership development
- Exit strategy
In a marketplace full of books and gurus promoting one-size-fits-all nonsense, Entrepreneurial DNA gives you strategy and insight that will work specifically for you.
"This powerful, practical book gives you proven techniques to help you maximize your personal and business potential and make more money than ever before."
--BRIAN TRACY, author of The Psychology of Selling
"Stop trying to fit the mold of some successful entrepreneur you've seen and start tapping your own DNA--this book will show you how.
--JOHN JANTSCH, author of Duct Tape Marketing and The Referral Engine
"This book is the ultimate roadmap to building a thriving business and life as an entrepreneur. Joe Abraham's ideas and insights are fresh, innovative, timeless, and guaranteed to produce real results and position you for long-term success."
--IVAN MISNER, New York Times bestselling author of The 29% Solution and founder of BNI and Referral Institute
"Joe is the next-generation version of Michael Gerber."
--ERIC PLANTENBERG, founder and CEO, Freedom Personal Development
"Are you interested in knowing your strengths and weaknesses as an entrepreneur and the strategies that work best for your particular DNA? If so, read this insightful and helpful book."
--RAFAEL PASTOR, Chairman of the Board and CEO, Vistage International
satisfaction. Specialists are gifted to build community together. They invest a disproportionate amount of time (relative to other BOSI DNAs), in community with each other. This includes networking events, continuing education programs, social mixers, and online communities. This is because Specialist DNA values professional relationships. Specialists understand that strong interpersonal professional relationships are the lifeblood to their businesses. Specialist DNA at Home Specialists
Specialist DNA is actually left to its own resources. The Opportunist would have nothing boring like that taking place. So it proceeds to bring disorganization, procrastination, and impulsiveness to the table just to shake things up. Don’t get me wrong, the Specialist-Opportunist DNA combination is a great one. However, being aware of the nuances of each DNA will allow you to recognize when one DNA is generating some not-so-good results. When it comes to your business model, the Opportunist in
friends-and-family capital sourcing since you carry a lot of credibility with that audience. If you do find a business partner who has a Builder-Opportunist Profile, you may have a very powerful business partnership opportunity. Make sure he or she invests in the business partnership; don’t just hand him or her the car keys without skin in the game. Venture capital (VC) funding and Angel funding may elude you since venture capitalists tend to look for the Builder DNA when investing in
super-human strength. Data was thought to have all the desirable characteristics one could ever want (much like many of the superheroes we grew up with). But the superheroes’ creators built flaws into their characters. Every one of the superheroes or superheroines we know of had a weakness somewhere. So when someone asks me the question, “What is the best BOSI Profile?” my answer is simple: “The best BOSI Profile is the one you already have as long as you have optimized your business according
Builders, 60–61 businesses to avoid, 60 communication skills of, 55–56 high and low Builder DNA, 57 at home, 58 ideal business ventures for, 59–60 as Innovator Secondary DNA, 186–187 at its best, 58–59 at its worst, 59 in left BOSI quadrant, 41–42 Opportunist partnered with, 101–102 as Opportunist Secondary DNA, 123–125 overview, 37 in partnerships and alliances, 60–64 as protector and provider, 43 recruiting by, 55 relationship analyzer for, 247–250 revenue danger zone for, 69