Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths

Joe Abraham


For centuries entrepreneurs have been placed in one box. In fact, the common mindset has been, "If it worked for one entrepreneur, it will work for every entrepreneur. After all, entrepreneurs are all the same." 

But, are all entrepreneurs really the same? Sure, we can intuitively deduce that not everyone is a "Richard Branson" or a "Donald Trump", and not everyone innovates like the late Steve Jobs, but is there more to it than meets the eye?

Entrepreneurial DNA proves there are massive implications to how each individual is wired as an entrepreneur. It shatters the archaic notion that one-size-fits-all and allows each reader to discover their unique DNA. The book then delivers strategy across critical areas of business - customized to your DNA:

  • Finding, vetting and leading people who compliment your strengths and weaknesses
  • Where people with your DNA source their capital the easiest
  • The dramatic difference between the marketing plans for each DNA (and how frustrating it can be when implementing the wrong one)
  • Which business models will work for you - and which ones won't

Other topics customized to your DNA include insight on:

  • Networking and alliances
  • Vendor selection
  • Leadership development
  • Exit strategy

In a marketplace full of books and gurus promoting one-size-fits-all nonsense, Entrepreneurial DNA gives you strategy and insight that will work specifically for you.

"This powerful, practical book gives you proven techniques to help you maximize your personal and business potential and make more money than ever before."

--BRIAN TRACY, author of The Psychology of Selling
"Stop trying to fit the mold of some successful entrepreneur you've seen and start tapping your own DNA--this book will show you how.
--JOHN JANTSCH, author of Duct Tape Marketing and The Referral Engine
"This book is the ultimate roadmap to building a thriving business and life as an entrepreneur. Joe Abraham's ideas and insights are fresh, innovative, timeless, and guaranteed to produce real results and position you for long-term success."
--IVAN MISNER, New York Times bestselling author of The 29% Solution and founder of BNI and Referral Institute
"Joe is the next-generation version of Michael Gerber."
--ERIC PLANTENBERG, founder and CEO, Freedom Personal Development
"Are you interested in knowing your strengths and weaknesses as an entrepreneur and the strategies that work best for your particular DNA? If so, read this insightful and helpful book."
--RAFAEL PASTOR, Chairman of the Board and CEO, Vistage International

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