Go It Alone!: The Secret to Building a Successful Business on Your Own
There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because starting one's own business is seen as difficult, expensive, and risky.
In this extraordinary book, successful Go It Alone! entrepreneur Bruce Judson explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology -- e-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available -- it is dramatically easier to start your own business. Magnified by these new services, it is also possible to create, for the first time, a highly focused business.
Bruce Judson shows you the practical steps that will allow nearly any individual to create a business, often using job skills that seem to require an entire corporation for support. It is no longer necessary to spend time on the tasks that don't add value. It is now possible to stay small but reap big profits. Go-it-alone businesses allow the individual the freedom to concentrate on their greatest skills. After reading this book, your motto will be "Do What You Do Best, Let Others Do the Rest."
that lets you do what you do best, you start to act on this idea. Your expectations of what you will accomplish change, and your thinking about how to do things changes. In short, you can start to make it happen. If this is your goal, the following chapters of this book will guide you. 3 The Great Shift in What’s Possible The extraordinary transformation, since the early 1990s, in the potential for individuals to influence the business world reflects an unprecedented shift in what is
night, to grow the business, and to leverage the partners’ time by eliminating the need for either of them to attend and oversee events. The Importance of Focus In today’s extraordinarily competitive economy, you need the freedom to concentrate on making the unique aspects of your business as terrific as possible. And you need the freedom to focus daily on further enhancing your business. With extreme outsourcing, the go-it-alone entrepreneur can, for the first time, do these things. A
an ASP for CRM and enterprise resource planning (ERP). That leaves him free to work on building the business, to work with customers, to develop services with competitive prices, and to manage independent sales reps. The mechanics of the business are already taken care of. Phillips estimates that without NetSuite or a similar ASP, his company would need an IT staff of 5 to 10 people just to handle its current workload. He credits the use of NetSuite with keeping his company at the cutting edge of
expertise in Internet marketing, to a graphic-arts capability, to a gift as a high-energy entertainer, to an expertise in using specific software, to a mechanical orientation, to a talent for routinizing complex activities. What distinguishes all of these businesses is that the founders have figured out a way to focus their efforts almost entirely around their individual skills—around what they do best. These owners have outsourced all other business functions to people who can provide them
find with the book community. The opportunity to sign up for the Go-It-Alone! newsletter. As items and issues of interest to go-it-alone entrepreneurs arise, I will use the newsletter to let you know about them. A place to submit your own story. If you are interested in sharing your story with other entrepreneurs, here’s your chance. Resources for Getting Started Note: The Web site for this book, www.BruceJudson.com, includes a more extensive list of valuable services, updated