I Live in the Future & Here's How It Works: Why Your World, Work & Brain Are Being Creatively Disrupted
Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?
The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the fear that always takes hold as new technology replaces the old. In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well.
Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior:
• With a walk on the wild side—through the porn industry—we see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy.
• By understanding how the Internet is creating a new type of consumer, the “consumnivore,” living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created.
• Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts.
• Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for “anchoring communities” that tame information overload and help determine what news and information to trust and consume and what to ignore.
• Why the map of tomorrow is centered on “Me,” and why that simple fact means a totally new approach to the way media companies shape content.
• Why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences.
I Live in the Future & Here’s How It Works walks its own talk by creating a unique reader experience: Semacodes embedded in both print and eBook versions will take readers directly to Bilton’s website (www.NickBilton.com), where they can access videos of the author further developing his point of view and also delve into the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on a chapter, allowing the reader to join the conversation.
From the Hardcover edition.
possible.” People weren’t buying Wallace’s magazine for its shorter stories. Rather, they wanted a homogeneous, religiously and politically conservative magazine. And that’s what they got, with stories such as “Whatever Is New for Women Is Wrong,” “What People Laugh At,” and “Is the Stage Too Vulgar?” The digest was criticized for its story length too after a reviewer pointed out that some of the “condensed” versions of stories were actually longer than the original magazine articles. Critics
I want at that particular time. Here are three different ways people, especially young ones, may evaluate whether something is worth purchasing. Bad = Free My friend Mike loves music. In fact, Mike is a music fanatic. In every spare moment he has, Mike scours the Web and his social networks, searching for new music to listen to and potentially purchase. Like most of his friends, Mike uses his recommendation systems and social networks to find the music he’s interested in. He’ll preview a
between Humans and Interactive Media Lab. Nass, currently the lab’s director, has spent his career looking at the effects, both positive and negative, that computers and media have in our lives. Byron Reeves and Nass’s book The Media Equation: How People Treat Computers, Television, and the News Media Like Real People looked at the advent of the television age on our culture. When Ness and Ophira began, in 2009, to study whether multitasking made people better on cognitive tests and in memory
of Lippmann, Dewey, computing, and the general public. What the Future Will Look Like: Undercutting Yourself For newspapers and other media businesses, the changes have been wrenching, and some news outlets have lost ground to technology companies that aggregate news, such as Google and Yahoo!, which are more nimble in posting news as it happens. Responding quickly to the changes can be at odds with responding thoughtfully, and some companies end up paralyzed by the challenge. But with
trouble. Thankfully, those exploits weren’t on Google when my career was gearing up, although they will be once this book is published. When I was thirteen, I was arrested for stealing a pack of cigarettes, but since I was a minor, it doesn’t show up on my record. When I was fourteen, I got in trouble with the police for graffiti. That’s nowhere to be found, either. At fifteen, I was suspended from school for fighting. (I lost, of course.) That’s not on Facebook or Twitter. If Twitter,