I Win, You Win: The Essential Guide to Principled Negotiation

Carl Lyons

Negotiation is an essential skill in all areas of life. It is a series of maneuvers that we move through in order to get the best possible deal for ourselves, our company, or our organization. How far we will go to achieve our goals is where the rub lies. Full of useful exercises, case studies, and accessible advice, this book will help readers achieve their goals by showing them how to prepare effectively, build rapport, communicate openly, and enhance trust in their business.

Carl Lyons is a life coach and organizational training consultant. He spent ten years working for ICI in a variety of senior roles before setting up his own company, ReCreate. During his time at ICI, Lyons trained executives in the techniques of ethical negotiation. His first book, Skilful Living, was published in 2004.

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