Invisible Influence: The Power to Persuade Anyone, Anytime, Anywhere
"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, and master the science of persuasion. The book is brilliant— and you can be brilliantly persuasive. Buy the book, read the book, and implement the book."
—Jeffrey Gitomer, author of The Sales Bible and The Little Book of Leadership
"One eyebrow-raising, head-whacking, forehead-slapping technique after another. Anyone whose daily life depends on influencing people—in other words, everyone—should read this book. Buy copies for your friends and hide it from your enemies."
—Richard Brodie, author of Virus of the Mind: The New Science of the Meme
"Master persuaders know that it's not really about the words you use or the moves you make—other people get persuaded because of what you think and how you feel. Kevin Hogan explains in delightfully clear detail how to make these master-persuader secrets work for you. Not only that, he also explains why all of this works, and he shows you the exact scientific research that proves it!"
—David Garfinkel, author of Advertising Headlines That Make You Rich
"Invisible Influence is a masterpiece. It will be the master influencer's reference book for the years to come. Invisible influence is like oxygen, you can't see it, but your life depends on it. In this book, you will discover the persuasion tactics that will compel your clients to say yes to you—again and again."
—Roberto Monaco, www.influenceology.com
"Dump the script—it's old news before the ink's dry. Trust yourself and use your new understanding of the ever-changing context to succeed. In his fascinating book, Hogan weaves established research findings into a handbook for successful influence. The guidelines are obvious but hidden, simple but profound. Understand them and you've mastered the complex and crucial art of persuasion."
—William D. Crano, author of The Rules of Influence: Winning When You're in the Minority
"Many write on the topic of persuasion. Precious few genuinely understand it. Kevin is one of those precious few. Read everything you can by him."
—Mark Joyner, founder and CEO of Simpleology, www.simpleology.com
not already gained. Then “5 Ways to be Incredible” flashes on the screen. (To watch this, go to YouTube and search for Incredible by Victoria’s Secret TV Commercial, Spring 2011 [Extended Cut].) I had to do further research, as the message to me was simply that there are five ways to be incredible and they are these girls. As a man I can do nothing but appreciate the close-up shots of the busts simply as a gift to me. There is no way I could see beyond that. But to the woman watching the
person. Some will be completely new to you. Some defy intuition. Some are just like you thought they would be, had you thought of them. There are many factors of influence that determine whether someone will say yes or no. The most excellent thing about the factors of influence is that there are many, many of them. That means there is a great deal to learn. And it means that as you learn each new factor you become more influential, more persuasive. It’s like walking into your home and flipping
Kayla here is not just the hottest girl in town; she graduated from the U of K with honors. Her brain’s as pretty as she is. And you should know that she has secrets too. She reads a lot of the authors you like, Greg Iles, Daniel Suarez, Suzanne Collins, Doug Kenrick, Geoff Miller, and well, I gotta run. You guys go have dinner on me. Kev, she likes red wine, the ones that cost a lot of money I imagine. See you guys later.” And it’s over. He hit identification points for both of you. He had
University Economic Growth Center Discussion Paper No. 918, July 2005). 3 Practice Deframing The next discovery in the 2005 South Africa study was which “offer frame” results were seen to be the most effective.1 The study tested the offer frame in a number of ways: The positive/negative frame: “If you borrow elsewhere (from us), you will pay R100 Rand more (less) each month on a four-month loan.” The monthly saving/total saving frame: “If you borrow from us, you will pay R100 (R400)
“Most people bought the $997, so we came to Influence: Boot Camp and I explained this problem to Kevin in front of everybody. Fun group, you’re learning, taking notes. I had my boss there, the head of sales, and I just showed this to Kevin. “Kevin said, ‘I have an idea for you. Which one has the most value for people?’ “I told Kevin, ‘The $1,297 because the $2,497 is out of range for most people. You want to sell more of the $1,297.’ “Kevin said, ‘Here is how you do it. Start on the top