Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market
Mark Thompson, Brian Tracy
No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible, practical and proven to deliver results. Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: Become a great leader - get superior results from everyone around you Attract and keep great people - build peak-performing teams Develop a great business plan - structure your business to maximize every resource Offer a great product or service - identify exactly whatyour market needs Deliver superior customer service - make service your key competitive advantage Create a great marketing plan - position your business as the preeminent provider Perfect your sales process - motivate customers to buy again and again Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business! shows that when you do what the most successful companies do, you too can get extraordinary results.
themselves. It’s what separated those who were resilient in the tough times from those who couldn’t recover from adversity and rebuild their objectives,” he observed. Turn Your Inside Out You always perform on the outside consistent with the beliefs and ideas you have about yourself on the inside. To change and improve in performance and effectiveness, you must begin by changing your self-concept and the self-concepts of others. Leaders with high self-esteem and positive self-images are
another similar product every time you buy something, Netflix wants to increase its volume of business by doing a better job of predicting which movies that you would love to rent or buy based on your past selections. Giving customers great recommendations builds loyalty and boosts Netflix sales revenues. The Nextflix Prize competition generated millions of dollars in publicity and attracted more than 50,000 participants who scrambled for nearly three years to find a solution. Making smart
generation costs. One of the most important numbers in any business is the cost of customer acquisition, and lead generation is a major component of that cost. The only way that you can accurately measure the effectiveness of your marketing efforts is the number of qualified leads generated each time your advertising appears in the media. You then measure and compare the cost paid for each lead generated. Risk-Reversal Marketing To sell more of your product or service, you need to
hula-hoop contest. (Mark broke all records in his age category, but fell well short of the score of our twenty-year-old instructor.) 9. Commitment by Employees: Make Them Love It or Leave It When you’ve completed your employee training at Zappos, you’re asked to leave. That’s right. They offer you a check for $2,000 to buzz off. Only a tiny fraction of the people take the bait. The key to an extraordinary customer experience is to make sure the people on your team who don’t want to be
process, 161 Virgin Brands, 27 visibility of leaders, 30–31 sales credibility and, 169 vision in business plans, 35 principle of the objective, 37–38 shared, 22–23 visionaries, 3 volume of sales, 154 von Bidder, Alex, 195–196 Wal-Mart, 119, 128, 129, 186 Walton, Sam, 128, 183 Watson, Tom, 3–4 Welch, Jack, 46, 87, 104 What Got You Here Won’t Get You There (Goldsmith), 69 Whole Foods Market, 153 wholesale customers, 150, 152 Wikipedia, 4 Windermere Properties, 25–26 Winfrey,