One Big Thing: Discovering What You Were Born to Do
Named by Washington Post as one of the top five business books for 2012.
One Big Thing is about finding out what you were born to do with your life and how to use it to revolutionize your business or ministry—and change the world.
In a complex, multi-layered world, it’s more difficult than ever to get your voice heard and to accomplish your dreams. To stand out today, you need to cut through the clutter and get noticed. Making that happen means to focus on the one thing in your life that drives you, inspires your passion, and separates you from the pack.
For everyone who’s been pulled in different directions, born with multiple abilities, or just wondered what to do with their lives, this is the answer. Phil Cooke helps you not only discover that one big thing, but also teaches you the secrets of making an unforgettable impact with your life.
Named by Washingon Post as one of the top five business books for 2012.
Stop being average at so many things, and become extraordinary at One Big Thing.
What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today’s distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Making that happen means focusing on the one thing that drives you, inspires your passion, and separates you from the pack. If you’ve ever felt pulled in different directions or wondered what to do with your varied talents and interests, Phil Cooke will teach you the secrets of living a life-on-purpose that rises above the noise and leaves a lasting mark on the world.
business, their customers, donors, and even the culture. From business leaders, politicians, community organizers, activists, pastors and religious leaders, nonprofit leaders, teachers, moms and dads—anyone who needs to influence another group, I’m interested in helping them make that happen. But getting noticed in today’s distracted world is a far greater challenge than any time in history. It seems like everyone is creating content and we’re being flooded with new information. Video monitors
wake up in the morning and the last thing you think about when you go to bed at night? Some people live their entire lives and never connect their obsession to an actual job. Over the years I’ve worked with a lot of pastors, helping each one build a media platform for extending his or her message to the world. In many cases, the pastor has never considered the idea of One Big Thing, because a typical church leader deals with such a variety of issues. Most pastors have to preach on an incredible
imagine—Scriptures, Bible stories, family challenges, world events, and much more. I’ve probably heard nearly a thousand messages from “Pastor Jack.” But you don’t listen to Jack long before you realize his real passion is worship. He’s written books on the subject and composed more than one hundred worship songs. During all those years, he even led the congregation in worship along with preaching the Sunday sermon. 103 The bottom line is that whatever he preaches, writes, or composes— Jack
their feet, and helps them raise the child or find a good home with loving parents to adopt. It started small and took years to grow, but today she’s impacting young women around the world and giving them a second chance at life. 111 It didn’t come about from passion, a gift, a talent, or even a passing interest. It all started with something that drove her crazy. Another friend, Christine Caine, would get physically ill hearing stories of women trafficked globally for sex. Learning that
said yes to things that sounded good at the time, only to discover they began dragging us down later? Like the barnacles, each of those commitments slows down our momentum and keeps us from accomplishing our dreams. One of my favorite quotes is attributed to the brilliant artist Michelangelo. When an admirer asked him how he sculpted such wonderful statues, he replied that he didn’t carve statues, he just removed the excess stone so the angel inside could be revealed. A lot of what I do with