Pitch Perfect: How to Say It Right the First Time, Every Time
[*Read by the author - Bill McGowan]
Emmy Award-winning correspondent Bill McGowan --coach to some of the biggest names in business and entertainment-- teaches you how to get your message across and get what you want with pitch perfect communication. -- Saying the right thing the right way can make the difference between sealing the deal and losing the account, getting a promotion, or getting a pink slip. It's essential to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language -- both verbal and nonverbal. Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan's simple Principles of Persuasion, which are highly effective and easy to learn. With Pitch Perfect you can harness the power of persuasion and have people remembering you long after you've left the room.
public speakers must continue to prepare just as diligently and rehearse just as thoroughly as they did when they were less experienced. The first presidential debate of 2012 changed all that. President Obama’s debate team set up shop in Las Vegas and was primed for some rigorous prep sessions. There was just one problem. Their star pupil wasn’t terribly engaged. He cut short one practice session for a trip to Hoover Dam and passed on watching video of Mitt Romney’s performance in debates
client who is going on and on and on about a topic that you know nothing about. You want to shift the conversation toward a topic in which you can participate, but you don’t want to make the client feel as though he or she has been abruptly cut off. Developing the skill of subtly changing the conversation can help you keep meetings running smoothly, close more deals, and get your ideas heard during brainstorming sessions. The Draper Principle is one of the most important skills we teach clients
them. Check out their Facebook pages and LinkedIn profiles. View their Twitter streams. If you look hard enough, you will find something in common. Years ago I was hired to media-train the commissioner of one of the major sports leagues. After poking around the Web for five to ten minutes, I discovered that he played high-school football for a school very close to mine in the same exact year. It gave me the opportunity to talk about how closely our high-school sports lives mirrored each other’s
friends-and-family rate to them, perhaps 15 to 20 percent less. If an actual exchange of money is just too awkward, then perhaps you can let them know that you’d be happy to barter. If you’re a plumber, you can replace a broken pipe for your lawyer friend in exchange for him/her looking over a contract you’re about to sign. So when you get the call, try saying, “Sure, I’d be happy to help you with that. In fact, I can think of a way we can be helpful to each other,” and then suggest the exchange
restroom. As I’ve mentioned, excess nervous energy likes to escape our bodies through our extremities (hands and feet), so holding a piece of paper may just provide irrefutable evidence of how much your hands are trembling. The first and only time I was best man was at the wedding of Bill Cassara, one of my closest friends and colleagues from A Current Affair. The bride, Lisa Hewitt, is also a dear friend and colleague from the same show. Lisa is the daughter of Don Hewitt, the creator of the