Social eCommerce: Increasing Sales and Extending Brand Reach
Stephan Spencer, Jimmy Harding
If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your audience. Or worse still, it can become an echo chamber for negative Pr.
If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling digital goods and services, physical goods, or local services, this book has the answers.
- Strategize and optimize your social presence in ways you didn’t know were possible
- Drive more clicks and sales with better-performing Facebook ads
- Develop remarkable content with viral potential
- Manage your online reputation, instead of letting it manage you
- Integrate social media into your Seo strategy, and vice versa
- Leverage online influencers to promote your brand, and become an influencer yourself
must-have if you want to increase your online sales through social media. The authors have used their extensive knowledge of real-world client challenges, search engine optimization, and online commerce as it pertains to social media, to put together the best guide to compete in today’s online marketplace.” — Lewis Howes Two sport all-American, Olympic hopeful, lifestyle entrepreneur “From the basics of social, to how to deliver a social media strategy that will pay dividends for your
Adding Comments If you don’t want to direct all feedback and user interaction to social media, you can integrate a third-party comment system into your website. Most content management systems have plug-ins or extensions that add this functionality seamlessly. If possible, that’s probably the option you should take, so long as your webmaster, sysadmin, and web designer agree. There are also third-party comment solutions that are easily implemented on a per-page or sitewide basis. Two that we
Navajas, content editor and social media strate‐ gist for the site. Verifying Driving Directions | 97 It’s almost like people think that they are talking to an actual tree frog. People will go on the Facebook page and post, “Hey, Javi! I’m looking for recommendations,” or “Thanks, Javi!” And if you check out the GoVisitCostaRica web page, it certainly seems like he’s real. On the About page, Javi is listed in the Bio page right alongside the owners (see Figure 5-4). If that isn’t enough
from everyone else. Even if you don’t post crazy photos or political messages, it’s not a good idea to use even the most benign personal social network accounts to market your products. You don’t have control over who tags you in photos or videos, and your friends and family certainly are not going to ensure that they are in line with your marketing strategy before they post comments on content associated with you. Just the same, make sure your party photos are private, and lock down your private
social media pages. If its social media links aren’t prominently displayed, then some‐ thing’s wrong. You can’t fake many years of dedicated participation on social media, so take a look at a potential vendor’s public social media history and see how far back it goes and how it’s progressed over time. Pinterest can be assembled to look full, organized, and well groomed in a matter of days. But a site with a time element like Twitter cannot be so quickly built. These are the true tests of a