Social Media Commerce For Dummies
Capture customers and sales with social media commerce
Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more.
- Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities
- This step-by-step guide explains social media commerce and shows what you can accomplish
- Helps you determine the sites where your business should have a presence
- Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks
- Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing
Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.
performing one. Don’t emphasize procuring large numbers of followers or fans; you want quality engagement. Do not expect a massive increase in business a month from starting your outreach. Building a social community takes time, but the investment will be worth it. Loyal customers will also become your ambassadors and spread word of your brand, service, or business throughout their social communities and networks. Chapter 2 Competing in the Social Media Realm In
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from your newfound followers. Chapter 8 Finding Your Customer on the Social Web In This Chapter Balancing data and instinct Using customer demographics Finding out where your customers hang out Deciding to unfollow As any business owner knows, market research is a big deal. When you first started your business, you no doubt studied the area in which you planned to operate. For bricks-and-mortar retailers or professionals, considerations such
has to do with clean teeth, but just go with me on this.) On the left side of the screen, Amazon has products related to my search in distinct categories. Figure 11-1: Amazon has more than 30 categories that stock items related to clean teeth. 3. If you want to narrow your search to a category, click the category name. 4. When you see a product that appeals to you (and your brand) and that might interest your website visitors, click the title to read the details.
Twitter searches for your products, your industry, and especially your competition so that they appear as columns in TweetDeck. Be proactive here; not every topic has its own hashtag or Twitter handle. When following your competitor’s Twitter streams, it’s not a bad idea to jump into their Tweet stream and attract customers to you. Any time you see someone comment on a topic that interests you, click the user’s avatar (in the upper-left corner) to reply. New points of view are what fuel