Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation (Flashpoint)
The animal liberation movement is growing in size and strength, but so are the industries that exploit animals. These industries have vastly more resources at their disposal than activists do. Given this tremendous power differential, how can activists hope to compete? The good news is that there is a way to shift the balance of power in favor of the movement. And strategy is the way.
In Strategic Action for Animals, Melanie Joy explains how to use strategy to exponentially increase the effectiveness of activism for animals. Drawing on diverse movements and sources, she offers tried and true tactics based on well-established principles and practices. She also explains how to address the most common problems that weaken the movement, such as dissidence among organizations and activists, inefficient campaigns, wasted resources, and high rates of burnout. Whether you are working alone or with a group, whether you are a seasoned activist or new to the movement, Strategic Action for Animals, can help you make the most of your efforts to make the world a better place for animals.
step. • Estimate how long each step will take. • Write the plan and time line for each goal on a separate chart. • Put the strategic time lines together to create a consolidated, multi-goal time line. This way people can see how the goals and strategies fit together into one plan. For example, NEAVS might have a time line that looks like this: Mission: to replace vivisection experiments with alternatives. Long-term goal: getting medical and veterinary schools to allow students to opt out of
with the suffering of pigs in Concentrated Animal Feeding Operations (CAFOs). • When campaigning against meat, focus on animal welfare. The health and environmental consequences of meat production are easily debatable. • Empower people. Even if an individual can't change the system, he or she can change his or her relationship to it-and to himself or herself. And in the process, though they can't save everyone, they can certainly save some animals. Framing the Issue for the Opposition Framing
revolution for the first time in human history without picking up a single weapon. Expectations and Advocacy Whether your advocacy is effective or not depends largely on your expectations. Typically, people get what they expect, rather than what they tnairt--from others and themselves-in a kind of self-fulfilling prophecy. One's expectations may not even be expressed consciously, but one way or another, they do get communicated, and others will often raise or lower themselves to meet these
realistic expectations and develop appropriate strategies, both of which can significantly hasten the growth of the movement. We must be together; our masters are joined together and we must do the same thing.-Mother Jones THE FASTEST AND most effective way to kill a movement is to kill it from the inside. Powerholders know this, and employ divideand-conquer strategies to create or reinforce divisions within a movement, and between that movement and other movements. For example, powerholders
corporations have to respect animal welfare, human rights, and environmental protection. In other words, it has become that much more difficult, and imperative, to protect all forms of life. Economic globalization has had a devastating effect on animals, laborers, citizens, and the ecosystem and it has become the natural point of intersection for different movements. The anti-globalization movement is made up of activists fighting for a variety of causes but with an overarching objective: to