Talk Normal: Stop the Business Speak, Jargon and Waffle
Despite being based on the author's experience in a British environment, readers from any culture can easily draw parallels to their own workplace. Phillips discusses universal problems such as the inability to make a point, evasiveness and talking a lot of hot air.
In the same entertaining, satirical manner as his increasingly popular blog of the same name, Phillips takes a candid look at how ineffective business language has become. Full of excruciating examples of how not to write or speak, Talk Normal helps readers improve their communication at work while navigating the nightmare of management-speak.
View Tim Phillip's blog! http://talknormal.co.uk/
of seven common jargon phrases between UK news sources and press releases, 1990–2009 Source: Factiva There’s no jargon-weeding going on, at least for these seven phrases. In the Gobbledygook manifesto, it was journalists who picked the seven jargon phrases in the first place, so we know that they recognise them, and are as irritated by them as Talknormalists like us. It’s just that they aren’t doing anything to solve the problem. So the conclusion that I draw is that, if a journalist’s job
fruit at. Dr Ben Goldacre, who writes the ‘Bad Science’ blog, did the real research on this when the equation first showed up. Blue Monday was invented by Porter Novelli (‘We have the right conversations with the right people at the right time’) in 2006 for Sky Travel. The idea of the equation was shopped around academics, offering them money if they claimed to have derived it. Dr Cliff Arnall, at the time a temporary lecturer at the Cardiff University Centre for Lifelong Learning, grabbed the
a crime against Talknormalism. Exhibit 1 for this: TripAdvisor. If you’ve ever used this consumer recommendation site when you are planning a holiday, it’s an excellent way to save money. First because you can compare prices on your hotel, and second because, when you read the negative reviews that your chosen hotel has attracted from one of the other 11 million users of the site, you prefer to stay at home. In 2011, a group of 420 hoteliers accused TripAdvisor of failing to weed out fake
future’ or ‘from now on’. If we really want to be nitpickers – indulge me – then I can try to use my physics A level. Here goes: when we treat time as a fourth dimension it has a property that breadth, depth and height don’t have. To use another motoring metaphor, time is a one-way street. In three dimensions you can go back and forth, up and down, left and right. In time you’re always heading from the past to the future. You are always going forward because, without Michael J Fox’s DeLorean car
when Enron and Worldcom were on our minds (Figure 4.9). Figure 4.8 Transparency is not always an advantage. Picture: Neil Hoggarth Figure 4.9 Transparency: vague, yet popular Which industry claims the most transparency? First I looked in the obvious place: the glass manufacturing industry. Its press releases rarely claim transparency (Figure 4.10). Figure 4.10 The glass manufacturing industry: claims of transparency in 2009 Banking was barely above average. Perhaps the score is