The 10 Laws of Enduring Success
The times have changed. We need a fresh understanding of the meaning of success.
What do Condoleezza Rice, Joe Torre, Bill Gates, Goldie Hawn, Mary Hart, Garry Kasparov, and Jack Welch have in common?
All have talked at length with Maria Bartiromo about business, the world and their surprising, inspiring and uncommon ideas about the meaning of success. Their stories, those of an extraordinary range of other people from all walks of life, and Maria Bartiromo’s personal insights are the foundation of The 10 Laws of Enduring Success. It is the guide for the extraordinary times we are living through.
During bullish, optimistic periods, people seem to ride an upward wave with ease and confidence. The tangible evidence is right there for all to see--in their jobs, bank accounts, homes, families, and the admiration of their peers. But it is a fact of life that success, once earned, is not necessarily there to stay. If ever there was a cautionary tale about the fleeting nature of success, it is the events of recent years.
But a funny thing happened. Faced with gut-wrenching realities, many people have started to re-evaluate the meaning of success in less superficial and impermanent ways. They're asking themselves hard questions that have
long been ignored: about what's really important to them, and where the bedrock of their personal achievement lies.
As Maria Bartiromo watched the financial drama from her front-row seat at the New York Stock Exchange, she began to re-assess the meaning of success--not just as one-off achievements, but as a durable, lifelong pursuit. Is there, she wondered, a definition of success that you can have permanently--in spite of the turmoil in your life, your job, or your bank account? This question is more important than ever, given the unpredictability of the current economy.
--What are the intangibles that can't be measured or counted?
--What are the qualities that aren't reflected in your title or on your business card?
--And more practically, how can you remain successful even when the worst things happen to you?
--Is it possible to build success from failure? It's lonely at the bottom of the heap, when your BlackBerry stops buzzing, and the world moves on without you.
Everyone wants to be close to success, and to have success. But what is success? How do you get it, and how do you keep it? As Maria interviewed some of the most successful people in the world, she felt the need to answer these questions: what makes these success stories tick? How did they achieve such leadership and power and how can one hold onto it, once you get it. What are the barriers to success and what is the bedrock to enduring success?
From the Hardcover edition.
your mind? Ask yourself what is stopping you from pursuing it. The only difference between the people who are first on the scene and the people who follow them is the commitment to act. Do the unthinkable Every so often I meet a person whose road to success was so extraordinary that it makes me sit up and take notice. Ron Meyer, the president and COO of Universal Studios, is one. When I visited him at his home in Los Angeles, he was wearing a short-sleeved shirt and his tattoos were clearly
justice Sandra Day O’Connor; and many prominent people from business, science, and the arts. I had an opportunity to interview the Aspen Institute’s CEO, Walter Isaac son, whose career is an example of a curious mind and a creative spirit. At fifty-seven, Walter has been the chairman and CEO of CNN and the managing editor of Time magazine. He is also an author whose remarkable work, Einstein: His Life and Universe, published in 2007, garnered many awards and much praise. Walter is clearly a man
self-esteem, higher guidance. You have to ask people, ‘What do you want? Who are you? How can you make your lives more fulfilled?’ And come up with creative ideas from the team in order to develop a vision, and then a practical way to actualize that vision. “There’s only one principle, by the way,” Deepak said. “Pursue excellence and ignore success. If you focus on excellence, success will come.” I found this statement to be quite meaningful and true. In my own career, I never set out to “be
happiest. And we have the most weapons, and right now we’re the most insecure. These are false gods. True fulfillment comes from inner peace and creativity and fulfillment and meaningful relationships.” I was moved by his words. Suddenly, it seemed so urgent to me that we learn how to be happy, and I asked Deepak how that lesson could be taught in America. Again, his answer was simple. He told me that when he consults with corporate leaders, he asks them to sit down, close their eyes, and
the CEO of Goldman Sachs, I was surprised to find him so relaxed and lighthearted in the wake of the tumultuous 2008 Wall Street year. When I asked him why Goldman Sachs has been so successful, he replied with a smile, “Because we are so insecure.” In effect he was saying, “Don’t waste a crisis. Look it in the eye. Be on your toes.” This attitude is the opposite of complacency. Lee Iacocca told me that the signature event of his professional life was the near collapse of Chrysler in the early