The Generosity Network: New Transformational Tools for Successful Fund-Raising
Jennifer McCrea, Jeffrey C. Walker, Karl Weber
The Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause. Philanthropist Jeff Walker and fund-raising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding—and even fun.
Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth—and often amazing results. Through engrossing personal stories, a wealth of innovative suggestions, and inspiring examples, they show nonprofit leaders how to build a community of engaged partners who share a common passion and are eager to provide the resources needed to change the world—not just money, but also time, talents, personal networks, creative thinking, public support, and all the other forms of social capital that often seem scanty yet are really abundant, waiting to be uncovered and mobilized.
Highly practical, motivating, and thought provoking, The Generosity Network is designed to energize and empower nonprofit leaders, managers, donors, board members, and other supporters. Whether you help run a multimillion-dollar global nonprofit or raise funds for a local scout troop, PTA, or other community organization, you’ll learn new approaches that will make your work more successful and enjoyable than ever.
of life experiences that can foster a connection between two human beings, one with the potential to lead to powerful and unpredictable consequences. At other times, you may find yourself called upon to speak to a group. When that’s the case, the challenge of sharing from the heart is multiplied. Most people find public speaking intimidating, especially before a large audience. But whether the group you’re addressing numbers five or five hundred, the basic skill set is the same. The temptation
craft wooden trays of the same sort, sometimes painted with the donor’s name, sometimes with a picture of something that the prisoner has on their heart to share at that moment. It means a lot to our supporters to be able to hold in their hands an object that was actually painstakingly created just for them by an individual whose life they have touched through their generosity. At the moment we’re exploring opportunities with several filmmakers who are interested in producing a documentary about
The lesson is clear: philanthropic partnerships aren’t about celebrities—they’re about you and me. That’s why you and your individual teammates out in the “real world” are the most powerful and effective social media advocates you’ll ever find. The world of social media is still relatively young and ever-changing. New tools for using it are continually being developed. Spend time on the Internet and pay attention to the latest community-building techniques being used by both for-profit and
network of partners without creating a massive, difficult-to-manage central board. At many organizations, most of the real work is done by board committees, with the full board serving mainly to ratify the committees’ activities with its formal imprimatur. Your board committee structure can be as flexible and creative as you like. Whenever a problem or opportunity arises that needs a rapid infusion of talent and energy, consider appointing a special committee to tackle it. (You might call a
the people who would be ideal members for Holewinski’s redesigned board. Thinking outside the box, Holewinski approached Neier with an unusual request. She presented him with her list of board candidates and asked Neier to host a luncheon for the entire group. Neier agreed, and the strategy worked like a charm. Attracted by Neier’s reputation, all the invitees attended the luncheon in January 2012, at which they met Holewinski (in some cases for the first time) and learned about the center’s