The Ultimate Book of Influence: 10 Tools of Persuasion to Connect, Communicate, and Win in Business
Master the power of influence and persuasion to achieve more in work and life
For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision. In The Ultimate Book of Influence, author Chris Helder—a master of communication and one of Australia’s most sought after speakers on influence—shares ten essential tools that will enable you to influence others so you win the sale or seal the deal.
The tools in this book will show you how to read body language, uncover what’s most important to a client, convince others to take action, understand the four essential types of people at your workplace, and much more.
- Written by one of Australia’s most successful speakers on the art of influence
- Includes ten powerful tools that allow you to understand what matters most to a client or colleague and use that knowledge to influence their actions and behaviors
- Ideal for salespeople, business leaders, corporate executives, and anyone who must regularly convince others to take action
Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.
decisions you made that created chips on the shoulder. For some, they were decisions about what to study, who to marry, whether or not to have children, a profession, moving away from family and friends — the list goes on and on. Many of those decisions people would tell me were ‘The best things they ever did!’ Others would tell you their story of moments, decisions and circumstances with tremendous regret. Often, the choices are not ours to make. Everyone can tell you circumstances that
percentages really are hard to know, but in simple terms, your body language in most situations is your most powerful way to unconsciously influence other people. Tool number 4, act as if, will challenge you to think about how you show up every day with your most powerful form of communication — your body language. What would other people say about you in terms of how you carry yourself? What would they say about how confident they perceive you to be? How would they describe you when you
They would open up the conversation asking about the lady’s family. It would not be appropriate to try to pick someone up and openly discuss the person’s family, who they do not know. It was a good point. If you are a man trying to pick someone up, I don’t recommend that you open by asking, ‘So, how’s your mum?’ That’s just wrong. Instead, we need to change the F question. It changes from family to friends. Questions might include: • So, X, who did you come here with tonight?
my body language. This is always an interesting moment because I look to see if they follow and uncross their arms as well. If they follow me and uncross their arms, then there is a high level of rapport between us. This is also a good time to do a quick check on the foot pointing to see if that checks out as well. At this point, you are leading the body language. You can check this by leaning back and seeing if they also lean back. You can once again cross your arms and see if they again
have talked about a few keys to reading body language in a simple and effective way. These are all simple things to look for, which will give you greater insight into the person sitting across from you and what they are really saying to you. For more information and a video link to hear me speak about these tools, please follow the link to www.chrishelder.com. As I mentioned at the beginning of this book, winning in a sales environment really comes down to two things — certainty and