The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
Dan S. Kennedy
Write Well to Sell Big!
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
response, direct mail, mail order, and copywriting, each full of dozens of different techniques. I suppose I've tried hundreds of them. And, over the years, I've narrowed it down to a handful that work consistently and almost universally. So, consider this an enormously valuable shortcut. If you want to experiment I guess that's fine, but if you simply want to be effective and efficient, then you can stick with these few formulas, and you can probably take care of all your sales letter needs for
on the computer). Write! Avoid perfectionism. In most businesses, for most purposes, you don't need a perfect sales letter to get good results. If you follow the guidelines in this book, have something worthwhile to offer, and understand your customer, you may not put together the perfect sales letter, but I'll bet you will put together one that works. Many people believe that the great, persuasive sales letter writers just sit down at their computers and let the priceless prose flow! I
simple-to-use — and proven — cosmetic techniques to “polish” the appearance and effect of your copy. Copy Cosmetics guide your reader along through extended copy and provide an easy read. If your copy is easy to read, it's more likely to be read. And if it's read, the greater your chances for getting the response you want. Copy Cosmetics will elevate your marketing above your competitors' by visually grabbing and holding the recipients' attention, which will effect a greater response, all
The opposite is true. Eighty percent of my work is with solo entrepreneurs and small to midsize companies, often with only a few million dollars a year in revenue, who I help multiply sales and profits. * * * 70 percent said they'd renewed a relationship with a business because they received its direct mail. 94 percent took action on promotional offers they received via direct mail. 40 percent tried a new business after receiving its direct mail (Source: DM News/PitneyBowes Survey) *
they could do it, their judgment about it is valid and valuable, their input useful, and they can be a part of the process. If you merely blindly delegate with little or no understanding of what effective sales copy is or how it is crafted, you are at the complete mercy of your hired-gun with no means of evaluating the work before spending money putting it out there, no way to make a positive contribution, and at great risk of meddling and sabotaging the work with unfounded opinions. That's why