TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly
"All the business wisdom in the world isn't worth a dime if it doesn't produce results. Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success with TurboStrategy. ""I call it TurboStrategy,"" says Tracy,""because it is an intensive, fast, short, sharp, effective way of setting and implementing any strategy."" Now companies in all industries can get on the fast track to more focused strategy, better planning, more powerful marketing and sales approaches, and higher profits. Readers will discover the practical techniques that the most successful businesses use to thrive, even in the toughest markets. They'll also learn how to: * Maintain flexibility, the key to dealing with an ever-changing business landscape * Articulate their business's vision, values, mission, purpose, and goals-both short- and long-term *""Draw a line through the past"" and become their own turnaround specialists * Hire the best people --and motivate them to excellence Through 21 strategy points and dozens of examples, stories, and quotations from world-class thinkers and corporate leaders, Brian Tracy will show any company how to turbocharge its strategy and get its business firing on all cylinders."
service appear cheaper than that of your competitor. As a result, your customer feels that he or she would be better off buying from you rather than from someone else. If your product is “easier,” this means that your customer can acquire or use it with greater convenience. The customer gets the results and benefits you offer with less effort. Perhaps the customer experience is smoother and more enjoyable as well. In buying from you, there are “no hassles.” The customer perceives this as a value
except for product training. About 95 percent of them could dramatically improve their sales if they were better trained in certain elements of the sales process. This explains why the most profitable companies invest the most in sales training, and the least profitable companies don’t. When you send a poorly trained or untrained salesperson up against a professional, the untrained person doesn’t have a chance. Is Your Phone Ringing? In addition to little or no sales training, many
three squared equals nine. The complexity level is now nine in terms of potential costs, delays, and mistakes. For example, let us imagine that you ask someone to ask someone else to make a phone call for you, relay a message, and get an answer. The potential for miscommunication, and all the increased costs, delays, and problems that may go along with this confusion have jumped 900 percent from when you thought of making the call yourself. As you keep adding more steps, the level of complexity
yourself a score of seven, your aim will be to work yourself up to an eight. Once you have worked yourself up to an eight, your goal will be to work yourself up to a nine, and so on until you reach a ten ranking. Your long-term goal is for customers to refer to you as “the best in the business.” Your Personal Quality Rating The same principle of continuous improvement applies to you personally as well. Identify the most important thing you do for your business and your customers. Give
yourself, or do you outsource some part of the process? Do you sell direct, via retail, direct mail, catalog, or the Internet? Do you charge more, charge less, up-sell, cross-sell, or discount? Do you enter certain markets and abandon others? What is your strategy? Is it working? Planning for Success The letter “P” stands for Plans. These are your blueprints for achieving your goals. Your plans are composed of step-by-step lists of exactly what you will do, day by day, to get from wherever