What's Mine Is Yours: The Rise of Collaborative Consumption
Rachel Botsman, Roo Rogers
“Amidst a thousand tirades against the excesses and waste of consumer society, What’s Mine Is Yours offers us something genuinely new and invigorating: a way out.” —Steven Johnson, author of The Invention of Air and The Ghost Map
A groundbreaking and original book, What’s Mine is Yours articulates for the first time the roots of "collaborative consumption," Rachel Botsman and Roo Roger's timely new coinage for the technology-based peer communities that are transforming the traditional landscape of business, consumerism, and the way we live. Readers captivated by Chris Anderson’s The Long Tail, Van Jones’ The Green Collar Economy or Malcolm Gladwell’s The Tipping Point will be wowed by this landmark contribution to the evolving ecology of commerce and sustainability.
just to who the consumer is but who he or she wanted to be. He realized that the power in this principle was that unmet desires have no fixed point. One of his favorite techniques for influencing consumer wants was to use indirect third-party endorsements. “If you can influence the leaders,” he posited, “either with or without their conscious cooperation, you automatically influence the group which they sway.” Through techniques such as these, he didn’t just change what people bought; he
it’s that we make smarter choices. We know, and I mean really know, that money doesn’t equal happiness. We know what’s important and not important. We still buy a lot, but we don’t buy needlessly.” In March 2010, Hughes launched his third social venture, called “Jumo”—a word in the African language that Yoruba translates as “together in concert.” It’s a site designed to connect individuals and organizations working to change the world. For Hughes and other Millennial entrepreneurs, the idea
MakeupAlley, Swapstyle, Toyswap, Dig ’N’ Swap), or goods of a similar value (SwapTree, SwapSimple). Often exchanges are conducted between anonymous strangers, but sometimes the marketplaces connect people who know each other (Share Some Sugar, Neighbor Goods). Regardless of the specifics of the exchange, a redistribution market encourages reusing and reselling old items rather than throwing them out, and also significantly reduces waste and resources that go along with new production.
with a simple consumer proposition. It meets all the same consumer needs as the old model of mass consumption but helps address some of our most worrying economic and environmental issues. While it is complex to audit and project the entire environmental impact, Collaborative Consumption does reduce the number of new products and raw materials consumed and does create a different consumer mind-set. When Jonathon Porritt was chairman of the Ecology Party in the UK (1978 to 1984), he and his
public intellectual Chris Hughes—Cofounder of Facebook and founder of Jumo Bruce Jeffreys—Cofounder and CEO of GoGet Steven Johnson—Author Chris Maggio—Cofounder of the Stranger Exchange Ezio Manzini—Author, designer, and professor of industrial design Sarah Matthews—Marketing director of Zopa Marty Metro—Founder and CEO of UsedCardboardBoxes Brad Neuberg—Founder of Coworking Steve Newcomb—Founder and CEO of Virgance Annie Novak—Cofounder of Rooftop Farms, founder of